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Added: Yaacov Marden - Date: 13.01.2022 00:07 - Views: 19618 - Clicks: 2464

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Sexual violence is highly prevalent in Australia and has a devastating impact on many individuals, families, and communities. Positioning perspectives of men and women in stark contrast, this confronting campaign for the Department of Human Services identifies the many kinds of sexual violence Australian women face every day.

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The campaign also seeks to empower bystanders to call out sexual violence when they see it, driving people to a website with tools and information aimed at defining and stopping sexual violence. Executed across radio, print and social media channels, the agency also recommended ad placement across popular online dating apps, while Carat Adelaide negotiated the controversial content approval.

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To maximise the impact of this unique placement, Showpony created tailored messages for an environment where women are particularly exposed to instances of sexual violence. The powerful nature of the campaign needed the ideal timing and placement within that online dating environment and we were pleased to have their support. Creative 44 Add to collection. News from Showpony.

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Work from Showpony.

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email: [email protected] - phone:(235) 323-9399 x 6325

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