Added: Rene Lisle - Date: 24.11.2021 10:55 - Views: 47358 - Clicks: 5112
Whenever I meet with clients to talk about their approach to online video advertising, I always talk about the need to think about something like a YouTube ad and a TV ad differently. All too often, we see Farmers com jingle clients look to leverage their best TV on YouTube, and time after time we Farmers com jingle the same thing: not optimized for the YouTube platform and performance not ideal for the brands.
This is a typical viewership curve for those : That precipitous drop-off represents the biggest difference between a YouTube viewer and a TV viewer: The ability to effortlessly skip the ad. So where does that leave advertisers? They need to adapt, leveraging available data to make media and creative work harder. In the same way we can see the large drop-off in viewership after the skip button appears, we can also see the converse: times when most people stick around and the moments fewer people choose to skip.
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